How it works

The three steps

1. We find the reviews that state something untrue

   A review qualifies when it asserts something specific that can be shown to be false. A charge that doesn't match what you billed. A visit that never took place. A reviewer with no history as your customer. We go through the profile before you have agreed to anything and come back with a list.

2. Three pieces go into each filing

   The factual claim the review makes, why that claim is untrue, and the section of the platform's published content policy it breaks. We put all three together ourselves, and often from material that is already public.

3. Then it goes in front of a reviewer

   The case reaches a person at the platform, not the public flag queue, and they decide from there.

Why this beats flagging it yourself

Flagging a review tells the platform you dislike it, and somebody there then has to work out what is supposedly wrong with it. Our filing names the claim, sets out why it is untrue, and cites the policy section it breaks. It arrives finished.

We also know which policy section covers which kind of false claim. You would be working that out once.

What we need from you

A link to your profile. Normally that is the whole list.

We never ask for account access. Your Google login, your password and your manager rights stay where they are, and nothing we do touches them.

Many appeals need no documents from you at all, because the review, the profile and your own public reply to it often carry enough. Where a review turns on a detail only your records can settle, like an invoice or an appointment log, we ask you for that one thing and tell you why.

How long it takes

Recent reviews move fastest. Older ones take longer, sometimes the full thirty days. We work a set newest-first, so you see movement while the slower ones are still running.

Thirty days is the outside line we hold ourselves to. Past it, a review we have taken on and failed to shift costs you nothing.

Why we file selectively

Google publishes the constraint itself.

There is no published second-level appeal after that one. So a weak filing carries a real cost: it can spend the only appeal a review will ever get. That is one of several reasons we hand back a list of reviews we will not take.

None of which rules out a review you have already reported yourself. We take those on regularly. Tell us at the start and it shapes how the case gets built.

What we decline, and why →

Things we will not do

• We don't write reviews, buy reviews, or post reviews. Not for you, and not about anyone else.
• We don't run review-generation campaigns on a profile where we are disputing reviews. The vendor who removes the bad ones and supplies the good ones is a pattern with a bad history, and we keep the two apart.
• We never contact the person who wrote the review. No letters, no legal threats, no pressure of any kind. Our case goes to the platform.
• We don't do monitoring, public relations, search-engine work, or burying results. We work one appeals process, and that is the whole practice.

What it costs and when you are billed →